We can also call this the "Cautionary Cold Water Report," LOL...
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- "261,691 artists sell their music at CD Baby"
- "4,957,710 CDs sold online to customers"
- "$95,753,753 paid directly to the artists"
That's an average of 19 units per artist, and an average paid to each artist of $365.90.
Don't order that tour bus just yet. In Statistician-speak, this is known as your "expectation."
Then something else caught my eye. $95,753,753 (!) paid to artists divided by 4,957,710 CDs sold equals, on average, $19.31 paid to artists per CD. So, given, that I have no life (and was for a while today tired of cramming for the Crime Analyst gig), I did a quick informally-random sample of their catalog (n=50 CDs). Here's what I found, rank-ordered from the cheapest to most expensive, and drawn from a number of their "genre" categories:
- $7.99
- $9.99
- $9.99
- $9.99
- $9.99
- $10.00
- $10.00
- $10.00
- $10.97
- $10.99
- $11.00
- $11.95
- $11.97
- $11.99
- $11.99
- $12.00
- $12.97
- $12.97
- $12.97
- $12.97
- $12.97
- $12.98
- $12.99
- $13.50
- $13.97
- $13.99
- $14.00
- $14.00
- $14.00
- $14.00
- $14.00
- $14.00
- $14.97
- $14.97
- $14.97
- $14.99
- $15.00
- $15.00
- $15.00
- $15.00
- $15.97
- $16.00
- $16.95
- $17.97
- $18.00
- $20.00
- $20.00
- $20.00
- $34.95
- $50.00
- Note for stats heads: the "Std Error of the Mean" (in light of a "sigma" of $6.51) here is only ~93 cents (corrected for sample size at n-1). Meaning, were you to randomly re-sample another 50 product prices, the average is not likely to move all that much. Maybe a buck or less either way "on average" -- in relative terms, about 6.3% expected mean price variability (and certainly nowhere close to an average of $19.31).
Just a question. Not imputing any bad motives. Just that the math doesn't appear to square. NOTE: a sum is exactly calculated mathematically by multiplying the average times the number of items -- in this instance, $14.74 avg price x 4,957,710 units, for a gross of only $73,059,789.19. Again, perhaps mp3 download sales account for the difference. Dunno. $22+ million in mp3 sales? (And, of course, begging the question of their putatively adequately profitable cut of any overall gross.)
Yeah...Don't lease that tour bus just yet, LOL.
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